Jake Hensley
[ Field Note 09 ]

The true cost of vendor sprawl.

Most CEOs of growing businesses cannot tell you what they are spending on technology.

That isn't a knock on the CEOs. It's a structural reality of how growth happens. The business needed a CRM, so finance signed up for one. Marketing needed an email platform, so they added another. HR needed an onboarding tool. Sales needed a meeting scheduler. Customer success needed a help desk. Operations needed a project tracker. Compliance needed a vault. IT brought in monitoring, patching, security, identity, backup, and continuity. Each of those decisions was the right call when it was made. Each one solved a real problem.

Three years later there are forty SaaS subscriptions, twenty card-on-file vendors, six different signers, and three different teams that quietly believe they own the tech budget. Nobody can answer the simple question "what are we spending on tech?" without a two-week scavenger hunt across finance.

This is vendor sprawl. It looks like an inventory problem. It is actually a cost problem, and the visible part of the cost is the smallest part.

Vendor sprawl is the tax you forgot you were paying.

How vendor sprawl actually costs you

Four costs. The first one is the one most people see. The other three are bigger.

One. The direct subscription cost. The per-vendor charge, multiplied by the number of vendors, multiplied by twelve months. This is the cost most CEOs can roughly estimate, even if they cannot itemize it. For most growing businesses I've watched, this number runs three to seven percent of revenue. It is not the cost that matters most.

Two. The integration tax. Every vendor that does not talk to the others creates a manual handoff. The customer record gets entered in the CRM, then re-entered in the billing system, then re-entered in the onboarding tool. Every handoff is somebody's time. Every handoff is a place errors enter. Every handoff slows the work that depends on the previous handoff finishing. The integration tax shows up as headcount you had to hire to do work that should have happened automatically.

Three. The vendor management overhead. Each vendor comes with its own invoice cycle, renewal date, security questionnaire, contract review, account manager, login credential, and monthly status meeting if you are unlucky. Multiply that by forty and you have a part-time job that nobody has been assigned and everyone is partly doing. The overhead shows up as time pulled out of people whose actual jobs are something else.

Four. The opacity cost. When tech spend is spread across forty vendors, twenty cards, and six signers, you cannot tell whether you are overpaying, whether you are duplicating, or whether you are leaving outcomes on the table. The opacity cost is the cost of not being able to make a good decision because you do not have the information you would need to make it. It is the largest of the four costs and the hardest one to measure, which is exactly why most businesses do not measure it.

A back-of-envelope calculation

For a growing business in the fifty- to two-hundred-person range, here is the rough math.

Direct subscription cost runs three to seven percent of revenue. Take a fifty-person company at ten million in revenue. That is three hundred to seven hundred thousand a year on tech subscriptions. Most CEOs will say that number sounds high. Most CFOs, once they actually total it, find it is higher than they thought.

Integration tax is harder to pin down, but I've watched businesses spend the equivalent of one to two full-time positions on work that exists only because the tools do not talk to each other. At blended labor cost, that is another hundred to two hundred thousand a year. Nobody invoices for it because it is buried in the hours of people who are also doing real jobs.

Vendor management overhead is another half to one full-time equivalent for a business at this size, spread across whoever happens to handle invoices, contracts, security questionnaires, and renewal calls. Another fifty to one hundred thousand a year, buried the same way.

Opacity cost cannot be calculated directly. But it is the cost of every decision you postponed because you could not see the spend clearly, every renewal you signed because cancelling felt harder than continuing, and every tool you kept because nobody had time to evaluate whether it still earned its place. It is real money. It is not on the books in any line item you can point to.

For a ten-million-revenue business, the all-in cost of vendor sprawl often lands between five hundred thousand and a million a year. Five to ten percent of revenue. That number doesn't appear on any one report, which is the whole problem.

Why this is harder to fix than it looks

The natural reaction to those numbers is to consolidate aggressively. Pick a smaller number of vendors, cancel the rest, move on. That instinct is right in direction and wrong in execution.

The sprawl exists for reasons. Most of the vendors were the right call when they were added. Cancelling the wrong one breaks an unseen workflow. Cancelling the right one is invisible until next quarter, when nobody can remember whether anyone actually used that tool. The path from forty vendors to ten requires real work, not a budget memo.

The right move is staged. Count first. Get the full list of every vendor you pay, what it costs, who uses it, and what the workflow is. Then look for overlap. Two or three vendors doing similar work is the first place to consolidate. Then look for tools nobody is using anymore. Then look for tools where the cost has grown faster than the value. Each of those passes is a few percentage points back. The savings compound.

What to do

If you are a CEO and the back-of-envelope math from earlier in this piece made your stomach drop, here is the order of operations.

First, get the count. Pull the credit card statements, the AP records, the SaaS management tool if you have one, and the email inboxes for "invoice." A complete vendor inventory takes a week of finance time. It is the most important week of finance time you will spend this year.

Second, sort by cost descending. The top ten vendors are almost always more than half the total spend. Focus there first.

Third, ask the workflow question on each one. What happens if this tool goes away tomorrow? If the answer is "nothing breaks," you found a cancellation. If the answer is "everything breaks but I don't know what we'd replace it with," you found a vendor you are dependent on without realizing it. Both findings are valuable.

Fourth, decide whether the consolidation work is a finance project or a partner project. The honest answer for most growing businesses is that you do not have a finance team big enough to do this well, and the work belongs with someone whose job is to see the whole picture of your technology and make recommendations the rest of the team can act on.

The point of the exercise is not to spend less, although you will. The point is to spend the same amount more deliberately. The sprawl is the cost of decisions that nobody made on purpose. The fix is making the decisions on purpose.

The CEOs who do this look in two years like they got smarter at running their business. What they actually did was get clearer about what they were paying for. The rest followed from that.

RYEHAUS

You can. Because we can.

Jake Hensley

Founder & CEO, RYEHAUS

ryehaus.io